How to Deal with App Rejections on Google Play

Oct 26, 2023

As mobile phones continue to dominate the technology landscape, it has become increasingly crucial for businesses to have a strong presence in the mobile app market. The Google Play Store, being one of the largest app marketplaces in the world, offers immense opportunities for businesses to reach a wide audience. However, the app submission process on Google Play can be challenging, especially when faced with the dreaded app rejection.

The Importance of App Store Optimization (ASO)

Before diving into the specifics of handling app rejections, it is essential to understand the significance of App Store Optimization (ASO). ASO is the process of optimizing your mobile app listing to improve its visibility and discoverability in app stores like Google Play. It involves various factors, including keyword research, app description optimization, icon design, and user reviews.

By investing in efficient ASO strategies, businesses can increase their app's chances of getting noticed by potential users. This, in turn, improves the chances of achieving higher download rates and revenue generation.

Common Reasons for App Rejections

When submitting your app to Google Play, it is crucial to adhere to their guidelines to avoid app rejections. Understanding the most common reasons for app rejections can help you sidestep avoidable pitfalls. Here are some common reasons why apps get rejected on Google Play:

  1. Inappropriate Content: Google Play maintains strict content policies to ensure the safety and well-being of its users. Apps containing explicit, violent, or offensive content are likely to be rejected.
  2. Technical Issues: Poorly developed apps with frequent crashes, bugs, or performance issues may face rejection. It is crucial to thoroughly test your app across various devices and Android versions to ensure a smooth user experience.
  3. Intellectual Property Violations: Submitting an app that infringes on someone else's copyrights, trademarks, or intellectual property is a violation of Google Play's policies.
  4. Misleading or False Claims: Apps that make false promises, mislead users, or engage in unethical practices are likely to face rejection.
  5. Privacy Concerns: Failing to provide clear and concise privacy policies or handling user data improperly can lead to app rejections.

Strategies to Handle App Rejections

While receiving an app rejection can be disheartening, it is essential to view it as an opportunity to improve your app and follow the guidelines set by Google Play. Here are some effective strategies to handle app rejections and ensure a successful launch:

1. Understand the Reason

Upon receiving an app rejection, carefully review the feedback provided by Google Play. They usually offer detailed explanations for the rejection, helping you identify the specific issue that led to the rejection. Understanding the reason behind the rejection is crucial to rectifying the problem effectively.

2. Rectify the Issue

Once you have identified the reason for the rejection, take the necessary steps to rectify the issue. Whether it is fixing technical bugs, revising content, or optimizing app metadata, addressing the identified problem is vital to ensure compliance with Google Play's guidelines.

3. Communicate with Google Play

In certain cases, you may need to reach out to Google Play to seek further clarification or provide additional information. Utilize their developer support channels to communicate your concerns effectively. However, be professional and concise in your communication.

4. Test Thoroughly

Prior to resubmitting your app, it is crucial to thoroughly test it across various devices and Android versions. This will help you identify any lingering issues and guarantee a smooth user experience.

5. Update the App Description and Metadata

Consider revising your app description and metadata to ensure they accurately represent your app's features and functionalities. Use relevant keywords, including the target keyword 'app rejected google play,' to optimize the discoverability of your app in the search results.

6. Encourage User Feedback

After successfully launching your app, actively encourage users to provide feedback and ratings on Google Play. Positive reviews can significantly strengthen your app's visibility and reputation, ultimately contributing to its success.

Working with for App Development Solutions

When it comes to navigating the intricacies of app development and handling app rejections on Google Play, partnering with a reliable software development company dedicated to mobile phones can make all the difference. is a leading software development company specializing in mobile app development, helping businesses across various industries succeed in the digital realm.

With a team of highly skilled professionals, is well-versed in the complexities of app submission processes and can ensure a smooth experience for their clients. Their extensive expertise in software development and mobile app optimization enables businesses to deliver high-quality apps that are more likely to pass Google Play's review process.

Whether you need assistance in creating an app from scratch or enhancing an existing one, offers comprehensive solutions tailored to your specific requirements. By leveraging their expertise and industry knowledge, you can amplify your chances of success in the competitive world of mobile app development.


Dealing with app rejections on Google Play can be daunting, but with the right strategies and support, you can overcome challenges and achieve your app's successful launch. By investing in App Store Optimization, understanding the common app rejection reasons, and working with a reputable software development company like, you can ensure a smooth app submission process and increase your app's visibility and potential for success.